![]() ![]() Once it became apparent that acquiring traffic would primarily be through Google’s search engine, the webmaster community started optimizing their websites to efficiently serve their content to the giant, in order to acquire additional traffic. How Webmasters Helped Kill Search Traffic One by one, each and every competitor fell by the wayside, and we ended up in the situation we have today, where about 94% of web search traffic originates from Google, and the remaining 6% is split up between Bing and a few minor or local players. ![]() Then, with little warning or fanfare, a new competitor, “Google” showed up, offering far better search results, that initially baffled SEOs ( an industry that was yet to be named at the time) as to how to optimize for them. Back in the late 90’s, we had a choice of search engines: Altavista, Infoseek, Lycos, Dogpile and probably others I have long since forgotten.
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